Lingo Training

Customer-facing communications

• Your business lost accounts this year because of poorly written proposals.
• You feel the need to proofread every document written by your team before it leaves the office.
• You often get emails and calls from clients, vendors, and others asking for more clarification.
• Information sent to important clients is either too familiar and casual or too formal and stuffy.
• Your sales materials, proposals, and PowerPoint presentations are sending mixed messages or diluting your brand.
• Your company communications are confusing people with too much industry jargon and technical terminology.
• You want your team to take advantage of new media such as blogs, e-newsletters, and social networking, but you’re concerned about their writing skills reflecting poorly on your brand.

Productivity and performance

• Productivity is suffering because of miscommunication and misunderstanding.
• You’re seeing too many simple spelling and grammar mistakes in your company’s everyday communications.
• Important documents get ignored because no one wants to take the time to read them.
• The perfectionists on your team spend far too much time writing and re-writing their documents.
• People receive written directives but can’t figure out what specific action is required.
• Documents from your group are highly accurate and grammatically correct, but also painfully long and boring.
• You look over a report and realize that you have no idea what it’s about.

Career and professional development

• Your new hire is writing business documents that read like text messages.
• You want to promote a particular employee, but you’re worried about his or her writing skills.
• Some of your senior executives struggle to express themselves well in written communications or lack confidence in their writing ability.
• Employees want to improve their communication skills, but don’t know how.
• You suspect that some team members are doing double duty to cover for those who cannot write well.
• Your team is being required to write more than ever before, but you haven’t done anything to equip them for the task.

Personal communications

• You know what you want to say, but you just can’t find the words.
• You’ve got to put together a major proposal or presentation, but you really don’t know where to start.
• Your writing is too clever, too flowery, too hyped, or too “anything”.
• You’re in danger of missing an important deadline because you keep putting off the writing part of the project.
• You’re never quite sure if your commas are in the right places.
• You’re drowning in details.