Lingo Training

The Lingo Method™

A Smarter Solution:
How The Lingo Method™ helps you get the words right.

No matter what you’re writing, The Lingo Method™ equips you to do three things: get attention, get understood, and get a response. Quickly. Efficiently. That’s because The Lingo Method™ was built on the same principles that advertisers use to get their messages across.

This not only helps you write with more clarity and persuasion, but it also helps you get past the overly formal or overly familiar writing styles that have become such a growing frustration for employers. Along the way, you and your team will learn all kinds of helpful, practical insights on organization, grammar, presentation, and more. But it always comes back to these three principles:

1. Get attention – by understanding how readers read

   Reading is expensive. People have to stop what they’re doing and invest their precious time and effort to read what you’ve written. So they’ve become bargain hunters. They quickly scan any document, and make snap decisions about whether or not it’s worth reading. The Lingo Method™ teaches you how to create documents that instantly signal value to someone who’s scanning them.

2. Get understood – by boxing and labeling your message

   The big dark secret of getting your message across is that it’s not about how you write; it’s about how you think. Get your thinking clear, and the writing follows automatically. The Lingo Method™ teaches you how to write the way you clear out an old closet. You dump everything on the floor. Throw away the junk. And sort what’s left into different boxes that you label and stack. Not only is it a lot easier and faster to write this way, but your writing will also be much easier to read. The Lingo Method™ walks you through this process step by step, while also giving you lots of tips and tricks to make your writing more effective.

3. Get a response – by asking for it specifically

   This is business. You’re not writing for the fun of it (although The Lingo Method™ does make writing a lot more enjoyable). You’re writing because you want someone to do something. You want someone to attend your meeting, purchase your product, consider your point of view, or approve your new recommendations. Ultimately, you want action. You have to ask for that action very specifically, and we will show you just how to do that.

Identify which employees benefit the most from Lingo Training: Where It Matters Most.

“Writing is everybody’s business.”

– The National Commission on Writing, College Board