The Lingo Method™
The New Communication Gap:
Why business communications aren’t communicating.
Communication skills have never been more critical to business success. Managers spend 75 to 80 percent of their time engaged in some form of written or oral communication.(1) Yet, many of their communications just aren’t communicating. Why? Employers report that employee skills levels aren’t keeping up with the demands of the knowledge economy. Confusing emails, poorly written proposals, and substandard presentations are costing corporate America billions of dollars in lost revenue, decreased productivity, and the erosion of brand value.
Lingo Training bridges the gap.
Lingo Training bridges this communication gap by introducing new ways to make business documents easier to write and easier to read. It’s built on simple, practical insights that any businessperson can use to write their next document:
- Using Morse Code rhythms to make your writing more readable
- The 24 most important hours of your document’s life
- Organizing your thoughts the way you clean out a closet
- Walking the tightrope between formal and familiar
- Knowing which grammar rules really do matter
- Why the look of the page is as important as the words on it
- How to start when you don’t know where to
- Getting invited inside your reader’s trusted circle
- The reason ads always ask you to “call today to find out more”
- Freeing yourself from the start-to-finish trap
- Eating your “pretzels”
These tips and more are part of a three-step methodology that helps you get attention, get understood, and get a response: The Lingo Method™.
Learn how The Lingo Method™ helps you get the words right: A Smarter Solution.